Where Performance Meets Style in Every Wave and Workout
Our Story
At Rab Store, we believe that every woman deserves to feel confident, comfortable, and stylish – whether she’s conquering waves or crushing workouts. Born from a passion for active lifestyles and fashion-forward thinking, we’ve created a destination where quality swimwear and performance sportswear come together seamlessly.
Our journey began with a simple observation: active women needed apparel that could keep up with their dynamic lives without compromising on style. Today, we’re proud to serve customers worldwide, bringing them carefully curated collections that blend technical excellence with contemporary design.
Who We Serve
Rab Store is for the modern active woman – the early morning swimmers, the dedicated gym enthusiasts, the beach lovers, and the outdoor adventurers. Our customers are women who value:
Performance & Comfort
Seeking sports bras that provide unwavering support during high-intensity workouts and swimwear that stays put through every stroke
Style & Confidence
Wanting to look and feel amazing with fashionable designs that transition effortlessly from workout sessions to casual outings
Quality & Value
Demanding durable materials and expert craftsmanship, backed by exceptional value through our regular promotions and discounts
What Makes Us Different
We understand the pain points of active women – from ill-fitting sports bras that distract during workouts to swimwear that fails to provide both style and security. That’s why every product in our collection is carefully selected to solve these exact challenges:
Technical Excellence: Our ANITA Seismic Underwire Sports Bra and other high-performance pieces are engineered for maximum support and comfort during even the most intense activities.
Style That Lasts: From the vibrant Aria Underwire Bikini Top to our Duckdive Sleeveless Wetsuit, we combine fashion-forward designs with practical functionality.
Global Quality, Accessible Prices: While we ship worldwide (excluding Asia and select remote areas), we maintain competitive pricing with regular special offers, making premium activewear accessible to all.
Join Our Community of Active Women
Experience the Rab Store difference today. Discover swimwear that makes you feel unstoppable in the water and sports bras that support your every move.
Explore Our Collections